Designing high-trust digital products from e-commerce & fintech to conversational AI.
Senior Product Designer with 8+ years experience across diverse platforms—from high-conversion e-commerce at VENUS Fashion and enterprise systems at Trajector, to client-facing fintech at Caribou, to leading personalization, enterprise tooling, client-facing experiences, and conversational AI chatbot design at SEPHORA.
Designing scalable commerce, fintech, and conversational AI ecosystems
Beauty shoppers served across Sephora digital touchpoints
Scaled design systems unifying multi-disciplinary engineering squads
Proven business impact across checkout, prefill, and onboarding flows
Selected Work
Real-world product solutions across Sephora, Caribou, Trajector, and VENUS Fashion. Use the toggle to inspect the human problem vs design solution.
SEPHORA Omnichannel, Personalization & AI
Personalization, Enterprise Tooling, Client-Facing Touchpoints & Conversational AI Chatbot
Beauty shoppers need intuitive, personalized discovery across web, app, and conversational touchpoints, while digital producers and internal merchandising squads require high-velocity tooling to orchestrate complex global beauty merchandising without friction.
Personalization · Enterprise UX · Client-Facing · Conversational AI · AI Workflows · Scale
Caribou Auto Refinance & Insurance Application
Intelligent Data Prefill, Interaction Flow Mapping & Drop-Off Elimination
Applicants were required to input extensive personal and vehicle information required by Caribou's individual lenders. Users frequently abandoned the flow when asked for private information and inaccessible vehicle details, reporting that 'too much information is needed' or 'I don't know how to find this'.
Fintech UX · Smart Data Prefill · Drop-Off Reduction · User Flow Mapping · User Research
Trajector DocLocker Document Management
Secure Desktop Enterprise Architecture, Version Control & UI Implementation
Internal enterprise teams lacked a centralized document workspace and were forced to navigate a fragmented MVP with no version history, no author tracking, and no modification timestamps, causing severe operational delays and compliance risk.
Enterprise UX · DocLocker Tool · UI Implementation · Audit Trail · Desktop App
VENUS Fashion Checkout Overhaul
Strangler Fig Redesign, User Flow Mapping & Standalone Bag Architecture
Shoppers suffered from high cognitive fatigue on a cluttered single-page checkout, struggled to locate promo code vs e-certificate inputs, and frequently abandoned their carts to 'coupon hunt' across the web.
E-Commerce UX · Strangler Fig Method · User Story Mapping · Usability Testing · Design Systems
Experience & Proven Track Record
8+ years designing across diverse domains—from high-conversion e-commerce (VENUS Fashion) and enterprise platforms (Trajector), to client-facing fintech solutions (Caribou), to personalization, enterprise tooling, client-facing experiences, and conversational AI chatbot design at SEPHORA.
Senior Product Designer
Designing across personalization, enterprise tooling, client-facing touchpoints, and conversational AI chatbot experiences at global scale.
- Led end-to-end product design for Sephora's conversational AI chatbot, creating intuitive multi-turn conversational flows, rich recommendation cards, and shade discovery.
- Designed personalized shopping journeys, dynamic product recommendation modules, and tailored consumer discovery across web and mobile platforms.
- Created enterprise internal tooling and workflows that empower digital producers and internal merchandising squads.
- Designed responsive client-facing digital experiences serving millions of beauty shoppers worldwide.
- Served as an early design pilot lead for Sephora's new AI-assisted development processes, establishing human-centered UX guardrails for emerging AI tooling.
Personalization · Enterprise UX · Client-Facing Design · Conversational AI · AI Chatbot · Design Systems
Sr. Product Designer
Spearheaded product discovery, data-driven conversion optimization, and application UX for automotive refinance and insurance platforms.
- Worked closely with the data team to develop metrics measuring the direct business impact of product design.
- Conducted research using qualitative and quantitative methods to validate critical user flows and inform strategic roadmaps.
- Identified partner traffic drop-off and replaced redundant landing pages with a seamless processing transition, significantly boosting onboarding conversion.
- Launched usability testing to evaluate insurance application pain points and partnered with PMs to prioritize high-impact initiatives.
- Led the discovery of friction points in refinance applications, serving as Lead Designer for the major automated data prefill initiative.
Fintech UX · Conversion Optimization · Data Prefill · Qual/Quant Research · Usability Testing
Product Developer III (Lead Product Designer)
Led product design across internal and external applications, built a unified corporate design system, and mentored design talent.
- Collaborated with marketing to create a congruent design system serving as the foundation for the new corporate branding.
- Established strong cross-departmental working relationships between the product team, marketing, and executive leadership.
- Partnered daily with product owners, engineers, and stakeholders to design seamless experiences for internal operations and external users.
- Led and oversaw all aspects of the design process from initial conception through QA and production launch.
- Mentored and managed a team of 2 product designers (1 mid-level, 1 junior) to fulfill user needs and business objectives.
Design Systems · Design Leadership · Team Mentorship · Cross-Functional Collaboration · Design Tokens
Sr. UI/UX Specialist
Promoted to lead the multi-year e-commerce checkout modernization, user research programs, and responsive template architecture.
- Led the strategic design initiative to completely rewrite and modernize the e-commerce checkout process.
- Conducted user research in close partnership with the data analytics team to identify critical friction points in the purchasing funnel.
- Engaged key stakeholders across developers, customer support, and executive leadership to align checkout goals.
- Created multiple iterative prototypes and conducted extensive user testing to validate design hypotheses.
- Partnered with development teams to ensure technical feasibility, accessibility, and pixel-perfect execution.
- Designed full-journey responsive templates and layouts for high-conversion landing pages.
E-Commerce UX · Checkout Optimization · User Research · Responsive Design · Stakeholder Alignment
UI/UX Specialist
Established foundational style guides, facilitated story mapping workshops, and authored technical design specifications.
- Met with stakeholders to gather, synthesize, and document business and user requirements.
- Created the branded style guide ensuring UI/UX consistency across digital touchpoints.
- Led user story mapping sessions to determine project priorities and feature roadmaps.
- Wrote technical specifications and user stories for the frontend engineering teams.
Style Guides · User Story Mapping · Requirements Authoring · Wireframing · UI Design